Urban Rhythm

Urban Rhythm

Year

2024

Role

Lead UI & Motion Designer

Tools

Premiere ProFigmaAfter Effects

The Challenge

A high-energy visual identity for a modern streetwear brand, focusing on the intersection of digital interfaces and physical movement.

The Creative Process

The creative process involved deep exploration of glitch aesthetics and kinetic typography. We utilized Premiere Pro's advanced masking and speed ramping to create a seamless flow between UI elements and live-action footage.

UI component library and color palette

UI component library and color palette

Final rendered output showcase

Final rendered output showcase